The export products of the seven major industrial belts in Quanzhou are closely related to Southeast Asian consumer spending habits, such as buying shoes, clothing and luggage, according to Lazada's general manager of cross-border e-commerce.

Quanzhou Comprehensive Bonded Zone has a number of advantages with its location and proactive policies for the cultivation of the cross-border e-commerce industry.

In addition, in recent years, the government of Quanzhou has increased its efforts to support the sector.

Through the project, merchants from Quanzhou and even Fujian will be able to enter the Southeast Asia market through the Lazada platform.

It will further enhance Quanzhou's industrial cluster advantages in textiles, footwear, building materials, home furnishings, food and beverages and achieve digital upgrades in the city's industrial belts.