The culture, sports and tourism bureau of Shishi, a county-level city in Quanzhou, East China's Fujian province, recently launched a live-streaming activity aimed at promoting tourism.

The activity adopted an all-media live broadcast method. Popular internet celebrities with tens or even hundreds of thousands of fans participated in the activity.

Online celebrities introduce Shishi's Gusao Temple. [Photo provided to chinadaily.com.cn]

They shared Shishi's unique charm with netizens through live broadcasts on short video-sharing platforms, such as Douyin, Huoshan and Yingke.

The two-day live-streaming activity attracted more than five million online viewers, effectively spreading the word about Shishi.

Shishi faces the sea on three sides, and is rich in coastal resources, with unique vistas of both mountains and the sea.

An aerial view of Xiangzhi Fishing Port in Shishi, Quanzhou. [Photo provided to chinadaily.com.cn]

During the activity, the city also promoted a two-day tour route:

The first day: Canyon Tourism Road - Gusao Tower - Jingsheng Villa - Liusheng Tower - Linluan Ferry - Shishi Gold Coast Ocean World - Yongning Ancient Acropolis - Hongta Bay;

The second day: Shishi Wetland Park - Gufu Bay, Gufu Old Street - Xiangzhi Fishing Port - Shishi Cross-Strait Fishery Culture Museum - Shishi City Museum - Wang Qiwo Memorial Hall - Bagua Street (Guanyin Pavilion, Shishi City God Temple) - Huashan Ancient Residence.