The launch ceremony for the Jinjiang Industrial Livestream Festival was held at the local industrial livestream base in Jinjiang, a county-level city in Quanzhou, East China's Fujian province, on May 18.

The event aims to accelerate the development of Jinjiang's e-commerce livestream industry, help enterprises expand into online marketing channels, explore new retail models, and promote the transformation and upgrading of traditional manufacturing companies.

Online celebrities sell local specialties during the Jinjiang Industrial Livestream Festival. [Photo/qzwb.com]

The festival selects high-quality products made by Jinjiang enterprises and introduces them to the public at affordable prices, while still ensuring quality, style and service.

As the capital of Chinese brands, each town in Jinjiang has also been running special activities since May 15 to promote their products.

Liu Wenru, a member of the standing committee of the Communist Party of China (CPC) Quanzhou municipal committee and secretary of the CPC Jinjiang municipal committee, said that the online economy, especially livestream e-commerce, has become a new trend to guide consumer spending and a new engine to promote industrial transformation.

At the launch ceremony, Jinjiang municipal government also signed a cooperative agreement with Alibaba Group.

Throughout the festival, utilizing various industrial livestream bases and e-commerce parks, Jinjiang will also promote investment in sectors like shoes, clothing, paper products, snack foods, maternal and infant products, and umbrellas, in order to promote more enterprises to expand into online sales.